SMM or Social Media Marketing is promoting your product or your business on famous social media platforms through scroll-able ads, banners, etc. Through Social Media Marketing user can display their product and product information on Facebook or Instagram. The product will then be displayed as an advertisement or a banner. SMM is a very productive and innovative way of promoting as businesses expand a lot greater when they have a big online presence. This helps people who are searching for similar products on popular search engines which your company provides. When the keyword matches, your products will be displayed on that persons Facebook or Instagram. This increases presence and hence traffic. Facebook and Instagram with growth of this method have also started providing separate tools for this page editing and promotion purposes. You can create your own Facebook page to promote your business which will be then displayed to the set target audience once gone live.